
Avoid The Learning Curve
The book gives founders the launch framework and mindset. Free when you sign up!
A comprehensive CPG launch course built from Warren Ezra's 25+ years launching, building, and scaling consumer brands. Created by a team in the market launching dozens of brands.
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Vision to Exit
The step-by-step guide for founders building food, beverage, supplement, wellness, and consumer products.
Build From The Playbook

The book gives founders the launch framework and mindset. Free when you sign up!

The course starts with guided lessons, tools, and action steps.

Templates, checklists, calculators, databases, and launch assets.
THE CPG INSTITUTE
What's Inside
Video lessons across launch, brand, sales, operations, and scale
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Practical worksheets for planning, pricing, packaging, and launch.
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Margin calculators, startup cost models, and planning tools.
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Founder-ready tools, decks, examples, and operating references.
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Searchable databases of investors, retailers, distributors, and co-packers.
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Training on landing retail buyers, building distribution, and preparing to raise capital.
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Ready To Build?
Sign up free and find the best course, offer, or call path for your brand.
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$500/ one time
$1,000/ one time

Built By Operators
CPG Institute is powered by Warren Ezra and BrandVault360's experience across brand strategy, packaging, launch, distribution, and growth.
Testimonial
I had a product idea but no clear understanding of where to start. CPG Institute helped me understand the entire process, from validating my concept to developing a product and preparing for launch.
The product development and packaging lessons gave me a much clearer direction. I now understand what it takes to turn a beverage concept into a product that is ready for the market.
Understanding startup costs, margins, and pricing was a game changer. The financial tools made complicated decisions easier and helped me approach my business with greater confidence.
I always thought getting into retail was simply about finding buyers. This course helped me understand distribution, retailer expectations, pricing, and what it really takes to become retail-ready.
There is so much more to building a successful CPG brand than having a great product. The structured lessons, industry resources, and databases gave me a better perspective on building for long-term growth.
Founders launching or scaling food, beverage, supplement, wellness, or CPG products.
We've Got Questions
After you complete your course, you will submit your brand blueprint and stand a chance to win discounted or even totally free incubation services worth up to $300,000.